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macrocellar.

Software for nutrition coaches your clients log it. you see it.

A coaching website linked to the calorie tracker your clients use on their phone. See each day as it happens, build meal plans and run weekly check-ins.

  • Your clients use the app free
  • See every meal as they log it
  • Plans and targets land in their app
  • Cancel online any time
  • No minimum term
  • Client data stored in the EU
Maya’s phone
Coach Casey’s dashboard
Maya logs a flat white on her phone; it appears in her coach’s dashboard straight away. Example data.
The problem

coaching shouldn’t run on spreadsheets.

Most clients track in one app, copy their numbers into another, and get their plan in a third. Every hop is work for them, a delay for you, and detail lost on the way.

How it usually goes

  • Your client logs food in a tracker app, then retypes the day’s macros into your spreadsheet or sends a screenshot.
  • You get totals, often days later, and not the meals behind them.
  • A forgotten copy looks like a missing day, so real patterns are hard to see.
  • Their meal plan is a PDF and their targets are somewhere in a chat.

With Macrocellar

  • They log once, in Macrocellar. Every meal reaches your dashboard as they log it; nothing to copy.
  • You see the foods and amounts in each meal, not just the day’s totals.
  • Weeks of real data show the patterns: days logged, days on target, protein hit, weight trend.
  • The targets and meal plan you set live in their app, right where they log.

Less admin for both of you, and advice based on what they really eat.

Meal plans and targets

set it on your laptop. it’s in their app.

Build a meal plan from your templates, set calories and macros for each day of the week, and press Save. It lands in your client’s app, so food, plans and targets all live in the one place they already open every day.

  • They tick a planned meal and it’s in their diary.
  • Targets can follow the plan, so each day’s numbers match its meals.
  • Change anything after a check-in; the update reaches them the same way.
Everything you can do

see it. set it. keep them going.

  • See what they eat

    • Every meal as they log it: the foods, the amounts, the meal they’re in
    • Calories against each day’s own target, macros per day and their weight trend
    • Patterns over weeks: days logged, days on target, how often they hit protein
    • Their journal, except days they keep “Just for me”
  • Set what they aim for

    • Calorie and macro targets, different on training and rest days
    • Meal plans built from your templates, in their app as soon as you save
    • Targets that follow the plan, day by day
    • Your own check-in questions, on the day you choose
  • Keep everyone on track

    • An overview of who needs you first: check-ins to review, clients gone quiet
    • Weekly check-ins with ratings, answers and a summary of their week
    • Insights across every client, this week against last
    • Notes, intake forms and exports for each client

How it works

how it works with your clients.

  1. Share your code

    Each client enters your 8-character code in the app, reads exactly what you’ll see, and sends a request for you to accept.

  2. They log, you see it

    Their diary, targets and weigh-ins reach your dashboard as they log, judged against each day’s own target.

  3. Check in each week

    Your questions arrive on the day you pick. Reply, and change their targets or meal plan from the same screen.

coach from one place.

The coaching app runs in your browser. Your clients track in the Macrocellar app; you see their days as they happen and act from the same screen.

  1. 01 / 05

    See who needs you first

    Check-ins to review, clients who’ve gone quiet and new requests, each with its button right there.

  2. 02 / 05

    Every client’s day, as it happens

    Calories against that day’s own target, weight and macros, updating as they log.

  3. 03 / 05

    Meal plans that land in their app

    Build days from your templates and press Save: the plan, and targets if you like, arrive in their app.

  4. 04 / 05

    Check-ins with your questions

    Ratings, answers and an automatic summary of their week, with your reply right beside it.

  5. 05 / 05

    Insights across every client

    Who’s improving or slipping, check-ins done and macros hit, this week against last.

The coaching app, shown with example data. Coaches must be 18 or over and sign in with two-factor authentication.

Privacy and security

your clients’ data, looked after.

  • Two-factor for every coach

    Coach accounts need an authenticator code to sign in, and the database refuses client data without it.

  • Clients see what you’ll see

    Before joining, each client reads exactly what you can see, change and send, then chooses to send a request.

  • Their choice, any time

    Clients can stop sharing and leave you from the app whenever they like. Days they mark “Just for me” stay private.

  • Stored in the EU

    Diaries, check-ins and plans live in our database in Frankfurt, Germany. Nothing is sold or used for ads.

The details are in our Privacy Policy and Coach Terms.

Pricing

one price per coach. clients are free.

Every plan has the full set of coaching tools. Pick by how many clients you coach and change plan any time. Your clients never pay for the app.

Prices include VAT. Plans renew until you cancel, and you can cancel online any time. No minimum term.

FAQ

coaching questions.

What coaches ask before moving their clients over. Something else? Ask us.

No. The Macrocellar app is free for your clients. You pay for the coaching tools.

be first in line.

Macrocellar is nearly ready. Leave your email and we’ll tell you the day it opens.

  • Cancel online any time
  • No minimum term
  • Client data stored in the EU

Just want to track your food? See the app